Our Latest Campaign – Lake Tyrrell: Captures the Beauty of Diverse Hair Looks at Iconic Pink Lakes
We’re thrilled to unveil our latest campaign, shot on location at the breathtaking pink lakes of Lake Tyrrell, Victoria, Australia. Four unique hair looks and textures were paired with a bold, primary – coloured wardrobe, all set against the expansive, uninterrupted beauty of this iconic natural landscape. This campaign embodies the essence of ELEVEN Australia: modern, vibrant, and youthful.
THE SIGNIFICANCE OF LAKE TYRRELL
Lake Tyrrell is Australia’s largest salt lake and a natural wonder that has captivated visitors for centuries. For thousands of years, this sacred site has been a place of cultural significance. The lake’s name is derived from the Indigenous Boorong people, who hold a deep spiritual connection to the land. “Tyrrell” translates to “sky,” a fitting name for a location that mirrors the heavens in its glistening waters.
HAIR LOOKS AND PRODUCT INNOVATIONS
This campaign highlights the versatility and performance of ELEVEN Australia’s products, starting every style with the brand’s iconic Miracle Hair Treatment. This multi-benefit product hydrates, adds shine, and protects hair with UVA and UVB filters—think sunscreen for your hair, ideal for combating the harsh Australian sun during outdoor shoots.
LOOK 1 – COILY TEXTURE
The natural beauty of Coily hair was enhanced using Keep My Curl Defining Cream, which defines curls and eliminates frizz while maintaining their bounce. Smooth & Shine Anti-Frizz Serum and Make Me Shine Spray Gloss added hydration and shine.
LOOK 2 – SLEEK & STRAIGHT WITH PONY
A transformation from natural Coily texture to a stretched and smoothed style with a structured ponytail was achieved using Smooth Me Now Thermal Spray. This product effortlessly creates a smooth and sleek finish while protecting the hair during heat styling. To finish Smooth & Shine Anti-Frizz Serum was applied for hydration and shine.
LOOK 3 – NATURAL TEXTURE
For an effortlessly undone style, Dry Finish Wax Spray added texture and movement, while Smooth & Shine Anti-Frizz Serum enhanced hydration and tamed frizz. This look celebrates hair that feels styled yet natural and is the perfect style and product combination for anyone who doesn’t want to look like they’ve tried too hard.
LOOK 4 – WET LOOK
Control and hydration defined this sleek style. Smooth & Shine Anti-Frizz Serum created a glossy wet finish, while Smooth Me Now Flyaway Hair Balm provided hydration and tamed stubborn flyaways and baby hairs, ensuring a polished look in challenging outdoor conditions.
HAIR COLOUR INSPIRATION
Renowned for its surreal pink hues, Lake Tyrrell is a result of naturally occurring algae and salt formations, creating a dreamlike palette of blush tones against the endless sky. This extraordinary backdrop was the perfect stage to showcase ELEVEN Australia’s Colours.
Discover ELEVEN Australia COLOUR here.
CAPTURING THE MAGIC
Shot during the golden hours of sunrise and sunset, the campaign captures the interplay of light and colour that makes Lake Tyrrell so unique.
