INTRODUCING FLOWER POP!

ELEVEN Australia’s Co-Creative Director & Hairstylist Joey Scandizzo’s love for the bob haircut and style was the inspiration for our latest campaign.

The new Flower POP! campaign (created through a much more micro lens) showcases one model with varied bob transformations and how-to achieve different hair looks, textures and styles using the right product.

Pictured… A selection of key looks from the campaign

“I’ve always wanted to show the cut that I love doing the most in one of our campaigns, and my clients are always asking what the best products are to style different bob hairstyles. Now with our new Flower POP! campaign, we’ve created a beautiful collection that brings my favourite product and hairstyle paring to life” says Joey.

So why Flower POP! You ask? 

“Given that the hair looks for this campaign are either angular or textured, we wanted to add a floral element in the styling to give a soft playfulness to the overall look. In the spirit of ELEVEN Australia, we love a ‘POP’ of colour in everything we do, so it just made sense.” explains Andrew O’Toole ELEVEN Australia Photographer and Co-Creative Director.

From the man who had the privilege of cutting the most famous bob in the world, the hair of Anna Wintour, Editor & Chief of VOGUE (check Joey’s Instagram if you haven’t seen it), Joey says that this is a haircut that everyone should embrace.

“There are so many ways to style this length of hair that can feel modern, glamourous or fun! You just need the right product.”

Watch our FLOWER POP! Campaign Video

Shop the HERO PRODUCTS used to create each look:

HAIR JOEY SCANDIZZO

PHOTOGRAPHY ANDREW O’TOOLE

MUA KYLIE O’TOOLE

STYLIST IRENE TSOLAKAS

PRODUCER ROB GATTUSO

DESIGNER GIOVINA TARASIUK