Set in the beating heart of Australia’s red centre, we celebrate the movement, vastness and colours of the Australia’s stirring landscapes in our new campaign, Alice Springs. With open spaces that meet boundless skies, bold silhouettes rich in colour and the velvety red sand under our feet, we explored three of Australia’s iconic destinations in the Northern Territory – Simpsons Gap, Illpara Claypans and Hale at The Red Centre – to capture the movement and texture of each individual look.



Encapsulating the vibrancy, spark and boldness of ELEVEN Australia, each look from our Alice Springs campaign encompasses elements of texture, movement and fluidity found in Australia’s desert. Think effortless bends, lived-in textures and structural shapes!



Miracle Hair Treatment was Joey’s go-to product for its UVA and UVB protection. An essential for withstanding Australia’s rugged landscapes! I Want Body Texture Spray, Smooth & Shine Anti Frizz Serum and Medium Hold Styling Cream were also high rotation to create body, volume and structure, complementing the structural architecture and rock formations found in the Australian outback.


Hair ELEVEN Australia Co-Creative Director, Joey Scandizzo

Photography ELEVEN Australia Co-Creative Director, Andrew O’Toole

Video Ribal Hosn

Make Up Kylie O’Toole

Stylist Karly Brown